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Client Within the Product Development Sector

£461,860 Turnover
42 Projects
£38,425 Secured in R&D Tax Credits

Project Example

Developing an Accessible PET Beverage Bottle

A packaging company undertook an R&D project to make standard carbonated drinks containers easier to open for people with reduced grip strength or dexterity, while still keeping them suitable for mass production and maintaining carbonation performance. They began from an industry position where closures were primarily designed for gas retention and security, and where accessibility was usually addressed via separate assistive gadgets rather than through the container itself. 

The core technical challenge was whether required opening force could be meaningfully reduced without compromising seal integrity, internal pressure and shelf life, given how closely these factors are tied together in conventional closure systems. Because existing ergonomic and closure design guidance either ignored carbonation or treated ease‑of‑opening and gas retention as competing priorities, there was no established method they could simply adopt. 

 

To address this, the team combined traditional research with empirical studies. They varied aspects of the closure and neck design, materials and structural features to change how users applied force and how the closure responded, validating each iteration against both user feedback and technical performance tests. 

Across multiple development cycles, including ongoing work to refine critical dimensions and prepare designs for large‑scale manufacture, the project showed that opening effort could be reduced while still meeting carbonation and integrity requirements. This created an evidence‑based pathway for integrating accessibility directly into carbonated drinks packaging, rather than relying on separate opening aids, and set a technical foundation for more inclusive packaging design in this area. 

Get in Touch With One of Our Experts

In the 2023–24 tax year alone, UK businesses claimed £7.6 billion in R&D tax relief across 46,950 claims. If your business is investing in innovation, you could be eligible too.

Book a free consultation with our team and we’ll help you uncover qualifying activities, identify eligible costs, and understand how much you could claim.

 

Simon Wilby
Simon Wilby - Director